FASHION STEPS OUT @ ORCHARD (FSO) 2012
Singapore, 6 March 2012 – For the first time in Orchard Road‘s history and for a few magical hours, Orchard Road will close for a spectacular fashion runway show – the opening event for Fashion Steps Out @ Orchard 2012 (formerly known as Fashion Season @ Orchard).
And what better place is there than Orchard Road, the ―No. 1 shopping avenue‖* in one of the top fashion capitals of the world**? Orchard Road Business Association (ORBA) will make groundbreaking inroads into the fashion industry with this first-ever runway which will be closed to vehicular traffic. More than 170 models in latest styles from international and local designers will step out onto our great street on the evening of 17 March.
Fashion Steps Out @ Orchard (FSO) 2012 aims to celebrate fashion and promote everyday-style through compelling shopping rewards and exciting events. The six-week event from 16 March – 29 April will be filled with a myriad of fashion shows and activities that will excite fashion insiders and the shopping public.
Orchard Road – A Great Street – becomes an even greater showcase for Fashion Steps Out 2012.
With the opening show transforming the road into a fashion runway, more than 170 models will sashay down the ‘No. 1 shopping belt in the world’ wearing local and international brands,‖ said Mrs May Sng, Chairman of ORBA.
Like previous years, the event reaches out to everyone – whether catching the runway show, shopping at the Fashion Bazaar or getting styled at Fashion Gets Real. The six weeks will be packed with activities and include MasterCard shopping deals, making fashion accessible to all on the street.
Mr Andrew Phua, Director, Precinct Development, Singapore Tourism Board, said: ―Having models strut down the Orchard Road runway is a very visual way of bringing to life what Orchard Road represents as a lifestyle epicentre. By opening the season of events with a catwalk literally on a vehicular runway, the organisers have gone a step further to make fashion easily accessible to everyone. We believe it is a great way to set the tone for six weeks of fashion-related events and activities and hope both locals and tourists will step out onto ‗one of the world‘s most beautiful shopping avenues‘ to enjoy fashion this March
MasterCard, for the third year running, is the Official Card for FSO 2012.
With so many exciting deals and events lined-up, including the milestone transformation of Orchard Road into a fashion runway, FSO 2012 is going to further elevate the status of Singapore‘s premier shopping precinct. For MasterCard, FSO gives us another platform to bring even more Priceless experiences to our cardholders. Apart from MasterCard-exclusive deals and privileges, this year, our cardholders will also be able to shop with greater convenience at FSO‘s first-ever street fashion bazaar using their MasterCard PayPass-enabled cards,‖ said Ms Julienne Loh, Vice-President and Country Manager, Singapore, MasterCard Worldwide.
* In a 2011/2012 survey conducted by French marketing consultancy Presence Mystery Shopping (as reported by Xin Hua News Agency: 3 Jan 2012 and in Lian He Wan Bao, Sin Min Daily News: 3 Jan 2012; Lian He Zao Bao: 4 Jan 2012; CNNGo.com: 6 Jan 2012; My Paper: 9 Jan 2012; and The Straits Times: 10 Jan 2012).
** Singapore is ranked 8th out of 15 top capitals in The Global Language Monitor’s Top Global Fashion Capital for 2011. (Source: http://www.languagemonitor.com/fashion/london-overtakes-new-york-as-top-global-fashion-capital/)
Fashion Steps Out @ Orchard (formerly known as Fashion Season @ Orchard) aims to bring fashion to the man on the street. From 16 Mar – 29 Apr 2012, the Orchard Road shopping belt of nearly 800,000 sq. m of retail space will be heralding the Spring / Summer fashion season with exciting events and promotions that will spice up everyday fashion and thrill shoppers. FSO 2011 brought 5.2 million visitors, drew $3.9 million in receipts (an 18% year on year growth in sales***), and generated $2.035 million worth of publicity. FSO 2012 aspires to attract even more visitors and higher spend.
For more information, please visit http://www.orchardroad.org/fso2012 or http://www.facebook.com/fashionstepsout.
*** According to MasterCard’s tracking in USD
About Orchard Road Business Association
Orchard Road Business Association (ORBA) represents the interests and welfare of businesses along Orchard Road. Through the creation of activities, business development, promotion and marketing, ORBA preserves, promotes, improves and facilitates these businesses. With more than 60 members, including the owners and management of shopping malls, departmental stores, leading retailers, hotels and restaurants, ORBA also organises memorable events such as the Christmas Light-Up @ Orchard, Fashion Steps Out @ Orchard and Rev-Up @ Orchard.
ORBA operates under the auspices of the Singapore Tourism Board (STB) with its administration entrusted to an Executive Committee (EXCO) comprising some of Orchard Road‘s key stakeholders. The EXCO is headed by Mrs Sng Ngoi May, Executive Director of Orchard 290 Ltd (Owner and Manager of Paragon Shopping Centre) as Chairman.
For more information, please visit http://www.orchardroad.org or http://www.facebook.com/orchardroad.sg
MasterCard (NYSE: MA) is a global payments and technology company. It operates the world‘s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard‘s products and solutions make everyday commerce activities — such as shopping, traveling, running a business and managing finances — easier, more secure and more efficient for everyone. Learn more at mastercard.com or follow us on Twitter @mastercardnews or join the conversation on The Heart of Commerce Blog (http://newsroom.mastercard.com/blog/).
About Singapore Tourism Board
The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore‘s key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. We aim to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the ―YourSingapore‖ brand. For more information, please visit http://www.stb.gov.sg or http://www.yoursingapore.com